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At the upcoming NCTA Cable Show (
"Advertising represents a significant source of revenue for operators today and will continue to do so as TV Everywhere flourishes," said
The ARRIS portfolio helps operators provide advertising services that consistently meet client service level agreements and maintain continuity of revenue flow. ARRIS supports operators who are currently in a complete digital environment as well as those who may just be starting the transition from analog to digital. ARRIS products offer the flexibility to accommodate various operator infrastructures.
With the ARRIS advertising solutions portfolio, operators can:
- Monetize linear TV, on-demand programming and multiscreen services
- Manage the complexities of linear and on-demand digital advertising insertion efficiently and profitably
- Retain campaigns and keep advertisers satisfied with dependable ad insertion tools and features
- Develop new advertising revenue streams and personalized subscriber services with enhanced advertising services such as addressability and interactivity
- Reduce advertising
CAPEXand increase market velocity of new advertising models, with an open, standards-based portfolio that is full-featured, tightly integrated, and highly-scalable
ARRIS advertising solutions currently deliver ad insertions for more than 70,000 channels a day.
Visit www.arrisi.com/get/advertising/index.asp for more information about ARRIS portfolio of solutions for advanced advertising.
ARRIS is a global communications technology company specializing in the design, engineering and supply of technology supporting triple- and quad-play broadband services for residential and business customers around the world. The company supplies broadband operators with the tools and platforms they need to deliver carrier-grade telephony, network video processing, whole home video, demand driven video, next-generation advertising, network and workforce management solutions, access and transport architectures and ultra high-speed data services. Headquartered in
Alex Swan, ARRIS Media Relations, +1-678-473-8327, firstname.lastname@example.org