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SUWANEE, Ga., May 3, 2010 /PRNewswire via COMTEX/ --ARRIS (Nasdaq: ARRS) a global communications technology supplier, and Clearleap, a web-based TV technology platform, today announced that they have integrated the ARRIS ConvergeMedia(TM) On Demand Content Management and Distribution system with Clearleap's web-based content and workflow management suite to deploy an integrated content management solution for VOD and advertising services.
The VOD advertising offering will leverage the ARRIS ConvergeMedia system and Clearleap's ability to quickly ingest, manage and deploy a variety of advertising assets. These assets range from video pre-rolls and interstitials to graphic overlays, which offer a solution that integrates directly into traditional linear or dynamic third party advertising systems. A version of the joint solution, currently in trials with a mid-sized operator in the Mid-west, provides the ability to dynamically target local spot advertising in VOD programming, ensuring that actual ad creative is available at the right market destination in time to meet ad decision system determinations. This solution offers operators and programmers a new revenue-generating inventory pool for advertisers to reach subscribers that are interested in their products and services based upon markets, demographics, interests and other criteria while preserving subscribers' privacy.
The ARRIS ConvergeMedia Platform VOD and Advanced Advertising Delivery Manager (ADM) are dynamic end-to-end VOD advertising solutions that enable operators, advertisers and content providers to target and reach audiences dynamically via daypart, geography, profile and other broadcast or On-Demand metadata. These solutions are designed to make TV advertising more relevant, accountable and dynamic and revolutionize traditional ad insertion technologies to increase revenue generating advertising services.
On the programming side, the joint solution is currently being utilized for advanced local VOD content programming with a major MSO in Texas to bring programming into the VOD system within seconds of content ingest, from anywhere. The web-based TV technology platform will give ARRIS customers the instant ability to integrate program offerings from Clearleap's Content Marketplace, a self-serve platform that offers MSOs a variety of scouted, vetted, and licensed content containing national programming, best of web, and special interest content in pre-selected, dynamically populating channels.
"ARRIS is an important and respected organization in the cable television ecosystem and we are excited to work in tandem with them to expand the services of VOD and advertising, from increased revenues to improved workflow to better consumer experiences," said Clearleap CEO, Braxton Jarratt.
"Customers are demanding ever more video programming from their operators and Clearleap brings an innovative content management system and new web-based programming service that enables new and fresh programming," said Joe Matarese ARRIS VP & GM, Media & Communications Systems. "Working with Clearleap offers our customers more choice and flexibility to address their subscribers' needs."
ARRIS is a global communications technology company specializing in the design, engineering and supply of technology that supports broadband services for residential and business customers around the world. The company supplies broadband operators with the tools and platforms they need to deliver carrier-grade telephony, network video processing, whole home video, demand driven video, next-generation advertising, network and workforce management solutions, access and transport architectures and ultra high-speed data services. Headquartered in Suwanee, Georgia, USA, ARRIS has R&D centers in Suwanee; Beaverton, OR; Chicago, IL; Kirkland, WA; State College, PA; Wallingford, CT; Waltham, MA; Cork, Ireland; and Shenzhen, China, and operates support and sales offices throughout the world. Information about ARRIS products and services can be found at www.arrisi.com.
Clearleap is a revolutionary TV technology platform that leverages the power and flexibility of the Internet to provide content acquisition, management and advertising solutions for the world's most popular medium, the television. Clearleap's network based technology gives both video service and content providers easy to implement services to vastly improve workflow, monetization, and content capabilities for both VOD and linear. Founded by a team of TV technology veterans and industry experts, Clearleap is based in Atlanta, Georgia, with offices in New York City and data centers in New York, Los Angeles and Atlanta. For more information, visit: www.clearleap.com.