Press Release

Printer Friendly Version  View printer-friendly version
<< Back
ARRIS and Comcast Spotlight Team to Provide Advertising Sales Capabilities with Multichannel Programming Providers
Leveraging the ConvergeMedia(TM) advertising platform solution, Spotlight now able to sell advertising inventory for non-cable video service providers
SUWANEE, Ga., Oct 27, 2009 /PRNewswire-FirstCall via COMTEX/ -- ARRIS (Nasdaq: ARRS) and Comcast Spotlight, the advertising sales division of Comcast, today announced the launch of an advertising platform using the ARRIS ConvergeMedia Virtual Interconnect (VIC) advertising solution. Using the ARRIS VIC, Spotlight can efficiently and reliably process ad schedules, verifications and ad copy from multiple providers, markets and time zones for network programming feeds.

The Virtual Interconnect (VIC) is part of the advertising solution family in the ConvergeMedia Advertising platform. VIC helps affiliates maximize their advertising revenues, simplify ad operations and strengthen relationships with ad and media sources. VIC automatically merges schedules from multiple traffic and billing systems, using pre-defined business rules to resolve and manage schedule conflicts. High level and detailed monitoring tools allow for rapid trouble-shooting and system analysis. Real time access to reports allows for secure and effective delivery services for the operators, programmers and the ad agencies.

The solution creates the industry's first automated SCTE 130 Web Service Advertising platform. The implementation of the standard communication protocols allows open interaction between the different service providers, campaign services, markets and buy processes, enabling a tighter integration between all parties.

"With the growth of more programming and more markets, the need to efficiently and effectively manage many advertising schedules simultaneously and to deliver relevant advertising to interested subscribers becomes increasingly important," said Joe Matarese, ARRIS VP & GM, On Demand Division, Media Systems & Communications Group. "Decreasing the complexity of ad operations and increasing the value of the ad inventory are key design goals of the ConvergeMedia Advertising application suite of solutions."

The ConvergeMedia Advertising Platform offers a family of advertising products and solutions aimed at increasing reliability, targeting, and accountability, including the ConvergeMedia Interconnect (VIC) Management, Skyvision (ad delivery management), Linear Ad Decision Service (ADS) and the SCF-1000 Content Preparation Manager, which controls schedule-driven transcoding functions and provides compatibility with existing ad copy storage systems (including 3rd party VOD providers). The platform also addresses the needs for both broadcast and Video On Demand programming as well as new services such as Start Over and N-PVR.

For more information about the ConvergeMedia Advertising Platform, please visit:


ARRIS is a global communications technology company specializing in the design, engineering and supply of technology supporting triple- and quad-play broadband services for residential and business customers around the world. The company supplies broadband operators with the tools and platforms they need to deliver carrier-grade telephony, network video processing, whole home video, demand driven video, next-generation advertising, network and workforce management solutions, access and transport architectures and ultra high-speed data services. Headquartered in Suwanee, Georgia, USA, ARRIS has R&D centers in Suwanee; Beaverton, OR; Chicago, IL; Kirkland, WA; State College, PA; Wallingford, CT; Waltham, MA; Cork, Ireland; and Shenzhen, China, and operates support and sales offices throughout the world. Information about ARRIS products and services can be found at

About Comcast Spotlight

Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on providing multi-platform marketing solutions to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 90 markets with approximately 30 million owned and represented subscribers. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit