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-- 'Intelligent Recode' provides a full decode and re-encode process while maintaining the original encoding parameters of the program and ad content, thereby producing the highest video quality. -- Integrated Closed-loop Statistical Multiplexing eliminates the need to under-provision QAMs, assuring maximum bandwidth efficiency. -- There is no limit to concurrent splices - ads can be inserted into all SD and HD services simultaneously. The feature is both SCTE 35 and SCTE 30 compliant.
Current rate-shapers typically have limitations on the amount of bit rate reduction before causing video degradation. The ARRIS VIPr does not suffer from such high bit-rate video limitations. It can routinely process high bit-rate video while preserving the best possible video quality for both the program content and the actual ads being spliced.
'Intelligent Recode' appeals to advertisers because it ensures maintenance of high video quality as programming transitions between ads and show content. To accomplish this, the VIPr products perform full decoding and re-coding of video content with adaptive video parameter re-use onboard in a single device - thereby eliminating operators' need for an additional rate-shaper box.
"ARRIS' VIPr ad-splicing feature ups the ante over previous generations of ad splicing technologies currently on the market," said
The ARRIS EGT VIPr2200 can be seen at Booth #7108 at SCTE Expo,
ARRIS is a global communications technology company specializing in the design, engineering and supply of technology supporting quad-play broadband services for residential and business customers around the world. The company supplies broadband operators with the tools and platforms they need to deliver carrier-grade telephony, network video processing, whole home video, demand driven video, next-generation advertising, network and workforce management solutions, access and transport architectures and ultra high-speed data services. Headquartered in
Alex Swan, ARRIS Media Relations, +1-678-473-8327, email@example.com