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ARRIS Demonstrates Advanced Addressable Advertising Services at the CableLabs(R) November Advertising Interop

SUWANEE, Ga., Nov. 17 /PRNewswire-FirstCall/ -- ARRIS (Nasdaq: ARRS), a global communications technology company providing voice, data and video solutions, today announced that it has successfully concluded a series of Advanced Advertising use cases at the CableLabs® Advanced Advertising Interop last week. The demonstrations included Dynamic Video On Demand (VOD) Ad Insertion using audience qualifiers, Dynamic Addressable linear advertising, Interactive Telescoping Advertisements and Interactive TV (ITV) using the EBIF standard.

Leveraging the SCTE130 standard, ARRIS worked with several industry collaborators to deliver 4 use cases requested by CableLabs. The companies with which ARRIS has completed interoperability demonstrations for these tests included BlackArrow, FourthWall Media, OpenTV, Sigma Systems, This Technology and UniSoft.

The introduction of SCTE 130 and EBIF reflects the maturation of advanced advertising as a new revenue source for the cable industry. Standards-based interfaces serve to accelerate time to market of complex disparate solution components and introduce enhanced and interactive advertising revenue streams. Standards like SCTE130 allow uniform adoption of the technologies across operators' networks, simplifying their operations, reducing CAPEX and improve revenues.

"We are very excited to be able to bring these addressable advertising solutions to the industry," said Joe Matarese, Vice President and General Manager of the ARRIS On Demand Systems Division. "Leveraging open systems and emerging standards like SCTE130 allow ARRIS to provide innovation and a superior level of addressable advertising across a wide array of broadcast and time shifted programming, enabling our cable clients to address the increasing demands of advertisers for accountability, performance and addressability."

The ConvergeMedia(TM) Distribution and Applications platform offers complete back-office features that enable operators to converge high-speed data and video services with On Demand and advanced advertising offerings by providing content search capabilities, recommendation engine integration and personalized features. It provides full-cycle content management: acquisition to consumption, heterogeneous and hierarchical content for optimal storage and streaming, along with a high availability design critical for 'always-on' revenue-generating advertising and On Demand services. Advertisers now have the opportunity to segment ad messages by audience qualifiers, demographic, locality, genre and time of day, both within linear programming and dynamic VOD.

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ARRIS is a global communications technology company specializing in the design, engineering and supply of technology supporting quad-play broadband services for residential and business customers around the world. The company supplies broadband operators with the tools and platforms they need to deliver reliable telephony, demand driven video, next-generation advertising and high-speed data services. Headquartered in Suwanee, GA, USA, ARRIS has R&D centers in Atlanta; Chicago; Beaverton, OR; Kirkland, WA; State College, PA; Wallingford, CT; Waltham. MA; Cork, Ireland; and Shenzhen, China, and operates support and sales offices throughout the world. Information about ARRIS products and services can be found at

CableLabs is a trademark of Cable Television Laboratories, Inc.

A demonstration at a CableLabs event is not indicative of CableLabs' endorsement of that product or technology.


Alex Swan, ARRIS Media Relations, +1-678-473-8327,