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Latin American consumers exhibit marked demand for personalized access to all forms of entertainment, specifically binge-viewing, time-shifting, and multiscreening. This trend is validated by ARRIS's 2014 Consumer Entertainment Index (CEI), which surveyed viewing habits in 19 markets, including
- 95% watch broadcast TV each week, with 80% watching at least 1-5 hours
- 87% binge watch content, with one in four 25-34 year olds doing so at least once a day
- 59% download or record TV programs to skip the ads, but 28% used second screen devices to purchase products related to the program they were watching
Broadly, this paints a picture of a quickly changing media consumption landscape with tremendous implications for Latin American service providers. ARRIS's solutions at ABTA focus on addressing these trends in consumer behavior not only by enabling related services, but by leveraging opportunities to monetize these trends and keep providers ahead of the curve.
"The data shows that
Solutions for Delivering Tomorrow's Content
ARRIS solutions facilitate the industry's shift to IT while optimizing existing bandwidth, allowing service providers to scale to new multiscreen applications, while limiting
ARRIS E6000™ Converged Edge Router (CER) – a revolutionary CCAP-capable platform. The E6000 Converged Edge Router delivers new levels of density and cost-effectiveness in a robust integrated architecture. All elements have a fully redundant design with no single point of failure, hitless fail-over of all active CCAP components, and hot-swapping of cards for 99.999% availability.
ServAssure™ WiFi Solutions – allows technicians to configure, validate and troubleshoot Wi-Fi networks, ensuring installations are done correctly, improving customer experience and reducing the possibility of churn, directly impacting operational expenses and ultimately service provider profitability.
Cross-Platform Ad Insertion- helping to more effectively connect advertisers and marketers to TV and online viewers through the delivery of targeted ads and regionalized programming.
OmniStar® GX2 Optical Broadband Transmission Platform – one of the most widely-deployed optical platforms, the GX2 provides superior modular density while giving operators the ability to offer more revenue-generating services with superior 1310 nm and 1550 nm full spectrum multiwavelength solutions.
CHP Max Headend Optics Platform – one of the densest, most flexible, cost effective optical headend platforms on the market; supporting HFC, RFoG and EPON architectures for residential subscribers, business services, Cell Tower Backhaul/Metro E deployments, and long link applications.
Opti Max OM2741 – the newest addition to the Opti Max family of nodes, the OM2741 provides cable operators with a compact, fiber deep solution to manage network growth. The node features integrated segmentation switches that allow future segmentation without any additional parts or expense.
Cable Modem Gateways – ARRIS's leading portfolio of cable modem gateways are the consumer-facing component of today's content delivery pipeline. This new hub of the connected home is changing the model for content distribution and device management, with the wireless performance to deliver tomorrow's services and content to connected devices throughout the home, quickly and reliably.
ARRIS Speakers@ ABTA 2014
Several ARRIS subject matter experts will share insights on service and market trends from their work with the world's leading service providers. Presentations include:
Ayham Al Banna, Systems Architect, CTO's Office, will present "Network Migration in the DOCSIS 3.1 ERA;" Carlos Cunha, ARRIS Staff Solutions Architect, will present "Cross Media (Retargeting) Advertising Revenue Potential;" Gary Cunha, Sr. Director, Product Lifecycle Management, Assurance Team, will speak on "Wi-Fi Connection Uptime & Customer Service;" Peter Grimes, Director of Marketing, Caribbeanand Latin America, will share ARRIS CEI 2014 Revelations; and
- Mauricio Janisset, Staff Solutions Architect will present on "DOCSIS 3.1 CCAP Migration in
Visit us at ABTA to learn more about our products and solutions: Section Aisle D, Booth #D10
ARRIS is a global innovator in IP, video and broadband technology. We have continually worked with our customers to transform the experience of entertainment and communications for millions of people across the world. The people of ARRIS are dedicated to the success of our customers, bringing a passion for invention that has fueled our 60-year history: We created digital TV, delivered the first wireless broadband gateway and are pioneering the standards and pathways for tomorrow's personalized, Ultra HD, multiscreen, and cloud services. We are dedicated to meeting today's challenges and preparing for the tasks the future holds. Collaborating with our customers, ARRIS will continue to solve the most pressing challenges of 21st century communications. Together, we are inventing the future. For more information: www.arrisi.com.
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Kalia Farrell, +1-215-323-1059, Kalia.Farrell@arrisi.com