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The solution integrates SeaWell's Spectrum™ IP session delivery controller technology into the SkyVision™ ad insertion platform by ARRIS. It addresses the growing revenue opportunity in multiscreen services, prompted by demand from more than half of global consumers, according to a recent ARRIS study.
"SeaWell is a clear market leader for targeted ad insertion on multiscreen devices, with global deployments among tier-one operators," said
Integrated solution delivers:
- Highly efficient and dynamic format repackaging
- Per-session content management and analytics
- Zone-based, localized and targeted ad insertion
- Blackout management and program substitution
- Support across all major adaptive bit rate (ABR) protocols
"The proliferation of connected devices has tremendous potential to generate new revenue for operators, but only if they have the right tools to address this multiscreen ecosystem," said
About the ARRIS Portfolio
The ARRIS SkyVision ad insertion management platform is a trusted solution for linear ad insertion, and soon will be available to operators with SeaWell's Spectrum software, allowing unmatched control, management, and monetization of multiscreen services. With its end-to-end multiscreen and ad insertion portfolio, ARRIS offers the most widely deployed ad insertion technology used by top service providers around the world. The ARRIS integrated content approach coupled with its systems integration and services expertise brings the future of advertising, entertainment and personalization much closer to the reality of today.
About SeaWell Networks
ARRIS is a premier video and broadband technology company that transforms how service providers worldwide deliver entertainment and communications without boundaries. Its powerful end-to-end platforms enable service and content providers to improve the way people connect – with each other and with their favorite content. The Company's vision and expertise continue to drive the industry's innovations, as they have for more than 60 years. Headquartered north of Atlanta, in
ARRIS and the ARRIS Logo are trademarks or registered trademarks of ARRIS Enterprises, Inc. All other trademarks are the property of their respective owners. © ARRIS Enterprises, Inc. 2013. All rights reserved.
Kalia Farrell, ARRIS, +1-215-323-1059, Kalia.Farrell@arrisi.com; Julia Fedorova, VisiTech PR for SeaWell, +1-970-619-0747, email@example.com